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The term retail clearly applies to both physical stores and online operations. Traditionally, the term store meant a brick-and-mortar store, but increasingly people blur the distinction, even referring to online stores.

A tire store sells both a product (tires) and service (installation). For the purposes of this article, we’ll take the widest view of retail operations as a field. It all depends on the definitions of the individual business.

At smaller stores, nearly every position may fall under operations. Sometimes those departments exist at the corporate level but less so at individual stores, where more jobs may fall under operations. For example, they may have departments for finance and/or accounting, marketing, human resources, and IT. In larger retail businesses, some of the functions may fall outside of what they call their operations department. All of this can fall under the field of retail operations. How it handles data about customers, products, sales, and revenue. How it manages its staff and maintains its premises. How it handles price markdowns and sales. How it treats its customers throughout the store experience, from entry to exit.

Then think about how the store plans, orders, and adjusts its product inventory: How it prices items and displays them in the store, under what lighting, in what arrangement, and with what signs. Start with choosing the store’s location and designing the store. If we think about it linearly, we can see examples of responsibilities. So, retail operations can encompass everything about how a store operates each day. How the term translates for individual operations depends on the type of store and the specific company’s organizational chart. Typically, when people use the term retail store operations, they’re referring to most of the functions and jobs in stores.

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We also interview seven experts who give their tips, including on how to break down the walls between physical stores and online operations. In this article, we’ll provide an overview of the functions and responsibilities of today’s retail store operations and retail management. Actual human interaction can never be replaced and that is the advantage that a store owner has.” “If you just have a physical store and not an online presence, you can distinguish yourself by having amazing customer service.

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“There is a lot of synergy between your physical store and your online operation,’’ says Jason Parks, Co-Founder of DermWarehouse, a beauty and skin care e-commerce site. Many retail professionals say the key to success - in stores or online - lies in superior customer service, both today and in the future. The rise of e-commerce, such as the behemoth Amazon, has disrupted many retail store operations, and it’s vital that today’s retail operations professionals adapt to handle that challenge. Operations includes many aspects, such as store design, display placement, customer service, money and credit handling, shoplifting prevention, premises maintenance, staff management, inventory optimization, and dealing with the entire supply chain that leads to having products in the store. In the best-run stores, everything is carefully considered, planned, and executed. The field of retail store operations concerns all of the activities that keep a store functioning well each day.

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